Portfolio

My portfolio is a direct reflection of my professional journey. Throughout my portfolio, there will be an emphasis on my expertise in writing and effective communication. I have had the opportunity to work on projects ranging from social media strategy to press releases to articles for various publications. More importantly, I have met and worked with some great people along the way. Please take a look at my work and feel free to contact me with any questions, or if you just want to say hello.

Explore Asheville

Marketing & PR Assistant

Explore Asheville helps create and sustain a vibrant tourism economy by attracting overnight visitors and expanding the customer base for local businesses. The organization works on behalf of the Buncombe County Tourism Development Authority to support local tourism partners across Asheville, North Carolina and Buncombe County.

A holiday round-up of events occurring in Asheville, North Carolina in 2020

SPARK Strategic Ideas

Public Relations Coordinator

SPARK Strategic Ideas is a full-service strategic branding firm focused on strategic planning, integrating advertising, marketing, public relations and social media. SPARK works in a wide variety of industries such as food & beverage, forestry and commercial real estate among others.

Analysis of Internal Interviews conducting to help with rebranding.

A press release sent out about growth at the agency.

A sampling of posts written for all outlets

1893 Brand Studio

Campaigns Team Leader

In October 2015, The Daily Tar Heel hired a small team to create a student-powered marketing agency based out of The Daily Tar Heel. The organization, which strives to merge traditional storytelling values with modern marketing strategies, started out by producing paid content and community storytelling for organizations across the Triangle. Since, the 1893 Brand Studio continues to produce paid content and has expanded into logo design, multimedia and social media strategy.

Toolkit for James Quigg, a MMA fighter who recently went pro.

Series of 4 sponsored content pieces on Recovery at UNC.

A recap of the 2016 What Matters Luncheon

Highlights the Daniel Center, a non-profit in the Triangle focused on honing students' science and math skills.

Feature Writing

Student Writer

Feature writing instructs students in how to write features for newspapers and magazines. Students produce four stories throughout the semester to hone their writing skills.

A feature on the closing of a local bookshop in Chapel Hill, N.C.

After witnessing the murder of his parents, the Asheville Police Department rallied around a young boy to help him recover.

NC legislators passed a bill in the House to reduce K-3 class sizes. What does it mean for teachers?

Takes a look at the life of a police dog from their training to their retirement.

UNC Media Hub

Stembler Scholar

Students from various concentrations in the UNC School of Media and Journalism work together in teams to find, produce and market stories with state, regional, and at times, national appeal. Each team has a representative from different concentrations in the Journalism school. The teams cover stories together, putting together integrated multimedia packages involving elements of each specialty.

In North Carolina, a coal ash spill brought attention to hazardous chemicals near power plants. Now, hundreds are living off bottled water.

Watch, hear and read students’ thoughts on the nominee’s comments and how their university handles rape.

Dubbed by its critics as the “monster law,” HB 589, also known as the Voter Information and Verification Act, received intense criticism when it was passed by the North Carolina state legislature in 2013.

Amy Brown was the first to get Duke Energy to provide drinking water for her family. But her fight is far from over.

Research Studies in Advertising and Public Relations

Student Researcher

This class provides Advertising and Public Relations students with the opportunity to learn about quantitative and qualitative research. Students pick a "real-world" client based on their interests and practice each research technique in order to form a research plan that could aid in the creation of an effective campaign.

An overview of the research plan I would implement if working for Senator Ted Cruz in a presidential primary.

How I would use research that's already been conducted by outside sources.

Using ethnography to learn more about the demographic Cruz needs to appeal to.

Talking with potential voters in a one-on-one and in a group setting.

How the Cruz campaign could use survey research to their advantage.

A summation of my plan and why it's important for the Cruz campaign to use this research.

Public Relations Writing

Durham Bicycle Cooperative

The APPLES service learning program has been a part of the Carolina Center for Public Service since 2009. In Public Relations Writing, a course in the APPLES program, I was assigned to work with the Durham Bicycle Cooperative in Durham, N.C. Through this experience, I was able to apply principles of PR for the nonprofit in the form of blog critiques, communications audits and more.

Taking a look at the current communications strategy of the Durham Bike Cooperative

Analyzing the blog on the co-op's website in Fall 2015.

A letter to the editor to be sent on behalf of the co-op.

A potential blog post to inform the followers of the co-op of the advancements in the construction of a new facility.

A frequently asked questions sheet for people who want to learn more about cycling.

A profile on Alison Carpenter, a member in leadership at the co-op

The Daily Tar Heel

Staff Writer

The Daily Tar Heel is an independent student newspaper for UNC Chapel Hill established in 1893. Each publishing day the paper circulates 10,000 copies to 225 locations in Chapel Hill, Carrboro, Chatam and Durham. As a staff writer on the State/National desk, I reported on both North Carolina State and National news. You can see a full list of my work here.

DTH Coverage of the GOP Debate from Oct. 28, 2015.

A blog post that provides students with political news of the week in a fun and interesting way.

An early look at the gubernatorial race in N.C.

N.C. policy analyst Matt Ellinwood's take on Obama's assertion that students are "over-tested."