My portfolio is a direct reflection of my journey to become a journalist and public relations professional. Throughout my portfolio, there will be an emphasis on my expertise in writing and effective communication. I have had the opportunity to work on projects ranging from social media strategy to writing articles for various publications. More importantly, I have met and worked with some great people along the way. Please take a look at my work and feel free to contact me with any questions, or if you just want to say hello.
SPARK Strategic Ideas
Public Relations Coordinator
SPARK Strategic Ideas is a full-service strategic branding firm focused on strategic planning, integrating advertising, marketing, public relations and social media. SPARK works in a wide variety of industries such as food & beverage, forestry and commercial real estate among others.
1893 Brand Studio
Campaigns Team Leader
In October 2015, The Daily Tar Heel hired a small team to create a student-powered marketing agency based out of The Daily Tar Heel. The organization, which strives to merge traditional storytelling values with modern marketing strategies, started out by producing paid content and community storytelling for organizations across the Triangle. Since, the 1893 Brand Studio continues to produce paid content and has expanded into logo design, multimedia and social media strategy.
Feature writing instructs students in how to write features for newspapers and magazines. Students produce four stories throughout the semester to hone their writing skills.
UNC Media Hub
Students from various concentrations in the UNC School of Media and Journalism work together in teams to find, produce and market stories with state, regional, and at times, national appeal. Each team has a representative from different concentrations in the Journalism school. The teams cover stories together, putting together integrated multimedia packages involving elements of each specialty.
Research Studies in Advertising and Public Relations
This class provides Advertising and Public Relations students with the opportunity to learn about quantitative and qualitative research. Students pick a "real-world" client based on their interests and practice each research technique in order to form a research plan that could aid in the creation of an effective campaign.
Public Relations Writing
Durham Bicycle Cooperative
The APPLES service learning program has been a part of the Carolina Center for Public Service since 2009. In Public Relations Writing, a course in the APPLES program, I was assigned to work with the Durham Bicycle Cooperative in Durham, N.C. Through this experience, I was able to apply principles of PR for the nonprofit in the form of blog critiques, communications audits and more.
The Daily Tar Heel
The Daily Tar Heel is an independent student newspaper for UNC Chapel Hill established in 1893. Each publishing day the paper circulates 10,000 copies to 225 locations in Chapel Hill, Carrboro, Chatam and Durham. As a staff writer on the State/National desk, I reported on both North Carolina State and National news. You can see a full list of my work here.