Hi, I'm Audrey

Compelling content, effective communication and building lasting relationships.
Welcome to my site!  
 

About Me

I am a communicator, writer and a Tar Heel. With a variety of experience in hospitality & tourism, food & beverage and agency work, I have become a versatile public relations professional. I am eager to contribute my expertise in writing, problem solving, marketing and public relations.


I have the ability to manage multiple projects, ​quickly identify relevant journalists and social media influencers and aid in the implementation of strategic plans to place my clients in the spotlight within their industry and beyond. In everything I do, both for clients and colleagues, I go the extra mile and think outside the box to provide unique, original ideas.


With hard work and tenacity I believe that anything is possible and I am dedicated to applying this belief to everything I do. I hope to continue my professional growth in marketing and public relations by combining my deep knowledge of journalistic values with effective public relations strategy.

 

Work Experience

Marketing & PR Assistant | Explore Asheville

September 2018 — present

  • Support all teams within the marketing department including the public relations, content and advertising teams.

  • Clip upwards of 200 media mentions a month and compile reports for monthly board meeting presentations.

  • Manage all incoming photo requests from journalists writing articles about Asheville.

  • Facilitate hotel stays, media gifts, invoices and reimbursements for incoming journalists.

  • Organize outreach and delivery of Explore Asheville assets to
    hundreds of community partners.

  • Create content such as blog posts, media advisories and press releases for publication in Explore Asheville channels.

Public Relations Coordinator | SPARK Strategic Ideas

August 2017 — August 2018

  • Supported public relations managers, account supervisors and account executives in daily duties. 

  • Assisted in managing 11 client portfolios with services such as public relations materials, social media management and event execution.

  • Created press releases, media lists, media pitches and other public relations materials.

  • Aided management in overseeing the agency summer internship program.

  • Clipped media mentions and compile quarterly reports for all clients.

  • Managed and created content for all of the agency's social media sites.

Campaigns Team Leader 1893 Brand Studio

October 2015 — May 2017

  • Managed and met with clients to strategize communications campaigns and provided tools such as a Social Media Toolkit.

  • Formulated and executed a social media plan for the Brand Studio, a student-powered content marketing and strategy agency.

  • Created compelling sponsored content and paid media that told compelling stories for the agency’s clients.

Copy Editor & Staff Writer The Daily Tar Heel

February 2015 — May 2017

  • Edited up to 10 articles per shift for grammar and AP style to prepare them for publication in an independent, student-run newspaper.

  • Wrote and reported on national or state news such as protests, elections or legislation.

  • Blogged and live-tweeted political events such as presidential debates.

IT Communications Intern Blue Cross and Blue Shield

May 2016 — July 2016

  • Informed and educated BCBSNC employees about IT changes and upgrades in company technology through in-house communications.

  • Facilitated communication between BCBSNC’s IT Department and Fujitsu, its primary software vendor, to solve technology problems that arise.

Promotional Assistant | The Asheville Tourists 

May 2015 — August 2015

  • Collaborated with a10-member marketing team to implement a strategic marketing plan for team sponsors through games, handouts and gifts.

  • Executed promotional activities for all patrons at McCormick field at 25 home games throughout the season.

 

Education

University of North Carolina at Chapel Hill | Chapel Hill, N.C.

B.A. Public Relations, Political Science

August 2013 — May 2017

GPA: 3.499

Relevant Coursework:

  • News-writing: Teaches students how to report on and compose effective news for various media platforms.

  • News-editing: Strengthens students' skills in grammar and AP Style.

  • Research Studies in Advertising and Public Relations: Explores the 2 major areas of research (quantitative and qualitative) and how they apply to advertising and public relations.

  • Public Relations Writing: Coaches students on how to create documents crucial to a PR professional.

  • Crisis Communications: Strengthens students' understanding of a crisis and improves students' ability to speak to their audience.

  • Public Relations Campaigns: Students partner with local businesses to create an effective campaign for an event or the business itself.

  • Media Hub: Students from all concentrations in the UNC School of Media and Journalism work in teams to produce four newsworthy stories throughout the semester.

Distinction: Stembler Scholar

 

Contact Me

audreywells64@gmail.com
Tel: 828-606-9623

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