Hi, I'm Audrey
Compelling content, effective communication and building lasting relationships.
Welcome to my site!
About Me
I am a communicator, writer and a Tar Heel. With a variety of experience in hospitality & tourism, food & beverage and agency work, I have become a versatile public relations professional. I am eager to contribute my expertise in writing, problem solving, marketing and public relations.
I have the ability to manage multiple projects, quickly identify relevant journalists and social media influencers and aid in the implementation of strategic plans to place my clients in the spotlight within their industry and beyond. In everything I do, both for clients and colleagues, I go the extra mile and think outside the box to provide unique, original ideas.
With hard work and tenacity I believe that anything is possible and I am dedicated to applying this belief to everything I do. I hope to continue my professional growth in marketing and public relations by combining my deep knowledge of journalistic values with effective public relations strategy.
Work Experience
Marketing & PR Assistant | Explore Asheville
September 2018 — present
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Support all teams within the marketing department including the public relations, content and advertising teams.
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Clip upwards of 200 media mentions a month and compile reports for monthly board meeting presentations.
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Manage all incoming photo requests from journalists writing articles about Asheville.
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Facilitate hotel stays, media gifts, invoices and reimbursements for incoming journalists.
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Organize outreach and delivery of Explore Asheville assets to
hundreds of community partners. -
Create content such as blog posts, media advisories and press releases for publication in Explore Asheville channels.
Public Relations Coordinator | SPARK Strategic Ideas
August 2017 — August 2018
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Supported public relations managers, account supervisors and account executives in daily duties.
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Assisted in managing 11 client portfolios with services such as public relations materials, social media management and event execution.
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Created press releases, media lists, media pitches and other public relations materials.
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Aided management in overseeing the agency summer internship program.
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Clipped media mentions and compile quarterly reports for all clients.
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Managed and created content for all of the agency's social media sites.
Campaigns Team Leader | 1893 Brand Studio
October 2015 — May 2017
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Managed and met with clients to strategize communications campaigns and provided tools such as a Social Media Toolkit.
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Formulated and executed a social media plan for the Brand Studio, a student-powered content marketing and strategy agency.
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Created compelling sponsored content and paid media that told compelling stories for the agency’s clients.
Copy Editor & Staff Writer | The Daily Tar Heel
February 2015 — May 2017
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Edited up to 10 articles per shift for grammar and AP style to prepare them for publication in an independent, student-run newspaper.
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Wrote and reported on national or state news such as protests, elections or legislation.
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Blogged and live-tweeted political events such as presidential debates.
IT Communications Intern | Blue Cross and Blue Shield
May 2016 — July 2016
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Informed and educated BCBSNC employees about IT changes and upgrades in company technology through in-house communications.
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Facilitated communication between BCBSNC’s IT Department and Fujitsu, its primary software vendor, to solve technology problems that arise.
Promotional Assistant | The Asheville Tourists
May 2015 — August 2015
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Collaborated with a10-member marketing team to implement a strategic marketing plan for team sponsors through games, handouts and gifts.
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Executed promotional activities for all patrons at McCormick field at 25 home games throughout the season.
Education
University of North Carolina at Chapel Hill | Chapel Hill, N.C.
B.A. Public Relations, Political Science
August 2013 — May 2017
GPA: 3.499
Relevant Coursework:
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News-writing: Teaches students how to report on and compose effective news for various media platforms.
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News-editing: Strengthens students' skills in grammar and AP Style.
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Research Studies in Advertising and Public Relations: Explores the 2 major areas of research (quantitative and qualitative) and how they apply to advertising and public relations.
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Public Relations Writing: Coaches students on how to create documents crucial to a PR professional.
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Crisis Communications: Strengthens students' understanding of a crisis and improves students' ability to speak to their audience.
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Public Relations Campaigns: Students partner with local businesses to create an effective campaign for an event or the business itself.
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Media Hub: Students from all concentrations in the UNC School of Media and Journalism work in teams to produce four newsworthy stories throughout the semester.
Distinction: Stembler Scholar