Work Experience

Marketing & PR Assistant | Explore Asheville

September 2018 — present

• Support all teams within the marketing department including the public relations, content and advertising teams.

• Clip upwards of 200 media mentions a month and compile reports for monthly board meeting presentations.

• Manage all incoming photo requests from journalists writing articles about Asheville.

• Facilitate hotel stays, media gifts, invoices and reimbursements for incoming journalists.

• Organize outreach and delivery of Explore Asheville assets to
  hundreds of community partners.

• Create content such as blog posts, media advisories and press releases for publication in Explore Asheville channels.

Public Relations Coordinator | SPARK Strategic Ideas

August 2017 — August 2018

• Supported public relations managers, account supervisors and account executives in daily duties. 

• Assisted in managing 11 client portfolios with services such as public relations materials, social media management and event execution.

• Created press releases, media lists, media pitches and other public relations materials.

• Aided management in overseeing the agency summer internship program.

• Clipped media mentions and compile quarterly reports for all clients.

• Managed and created content for all of the agency's social media sites.

Campaigns Team Leader | 1893 Brand Studio

October 2015 — May 2017

• Managed and met with clients to strategize communications campaigns and provided tools such as a Social Media Toolkit.

• Formulated and executed a social media plan for the Brand Studio, a student-powered content marketing and strategy agency.

• Created compelling sponsored content and paid media that told compelling stories for the agency’s clients.

Copy Editor & Staff Writer | The Daily Tar Heel

February 2015 — May 2017

• Edited up to 10 articles per shift for grammar and AP style to prepare them for publication in an independent, student-run newspaper.

• Wrote and reported on national or state news such as protests, elections or legislation.

• Blogged and live-tweeted political events such as presidential debates.

IT Communications Intern | Blue Cross and Blue Shield

May 2016 — July 2016

• Informed and educated BCBSNC employees about IT changes and upgrades in company technology through in-house communications.

• Facilitated communication between BCBSNC’s IT Department and Fujitsu, its primary software vendor, to solve technology problems that arise.

Promotional Assistant | The Asheville Tourists 

May 2015 — August 2015

• Collaborated with a10-member marketing team to implement a strategic marketing plan for team sponsors through games, handouts and gifts.

• Executed promotional activities for all patrons at McCormick field at 25 home games throughout the season.

Education

University of North Carolina at Chapel Hill | Chapel Hill, N.C.

B.A. Public Relations, Political Science

August 2013 — May 2017

GPA: 3.499

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Relevant Coursework:

• News-writing: Teaches students how to report on and compose effective news for various media platforms.

• News-editing: Strengthens students' skills in grammar and AP Style.

• Research Studies in Advertising and Public Relations: Explores the 2 major areas of research (quantitative and qualitative) and how they apply to advertising and public relations.

• Public Relations Writing: Coaches students on how to create documents crucial to a PR professional.

• Crisis Communications: Strengthens students' understanding of a crisis and improves students' ability to speak to their audience.

• Public Relations Campaigns: Students partner with local businesses to create an effective campaign for an event or the business itself.

• Media Hub: Students from all concentrations in the UNC School of Media and Journalism work in teams to produce four newsworthy stories throughout the semester.

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Distinction: Stembler Scholar

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